IMC 306 BLOG
This is the page I will be using to post and complete assignments for my class.
Latest Posts
Content Marketing Strategy For
TikTok Campaign Dressed To Dance Content Audit: ZARA is a Spanish apparel retailer based in Arteixo in Galicia. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group, the world’s largest apparel retailer, with around 6,500 stores in 88 countries. …
ZARA Pitch (oct. 29)
The brand I will be pitching is ZARA. It is an international brand based out of Spain. They barely market themselves so there is room for improvement on the US side. I am an avid ZARA shopper, I would say 90% of my closet is from ZARA and I shop on their website now that…
Red Bull Content Analysis Assignment due October 27, 2020.
The video is about the first woman to do the ski trick “switch double cork 14.” I found the video while going through their facebook page. The video is three minutes and fourteen seconds long and depicts Mathilde Gremaud explaining her experience of being the first woman to ever complete the switch double cork 14.…
What Works: Ad Campaigns During the Pandemic (oct.19-23)
The campaign titled “To the Human Race,” is what CocaCola’s Manolo Arroyo calls, “our hymn to humanity.” This ad was released during the COVID-19 pandemic as an optimistic reminder that “this will get better,” and “we will get through it together.” To The Human Race Campaign The ad is a 2-minute 15-second video. It starts…
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Bella's Blog (IMC 306) 